Postal Letter

How might I creatively market a cloth diaper delivery service?

I would like to start a diaper delivery service but I think it would mean changing public opinion about using cloth diapers. With so many green businesses starting up, how do I market one that is unlike the typical hippie-like green business and is instead one that could benefit a diverse group of customers?

Public Comments

1. Check what your local authority has in its green scene pages on its website. I'm sure I read something in the newsletter that our county council distributes about a similar service. If you're the only one in your area providing the service, they may be willing to write something about what you do. It's also the sort of thing that would make a newsworthy story for your local paper. Concentrate on the environmental benefit facts rather than plugging your service. By virtue of it appearing in the press, people will feel it's a recommended service. Good luck!